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Speakers - Martin Raymond |
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MARTIN RAYMOND Born in 1961 in Ireland, he moved to the UK in 1984, to work as a journalist for in the design, fashion, film and video sector. He founded VideoGraphic, and later became an associate editor at Screen International. He went on to edit and re-launch the UK’s fashion business bible, Fashion Weekly. A return to his native Dublin to present RTE television’s fashion magazine programme, Head To Toe, was followed by a four year tenure at The London College of Fashion as Senior Lecturer in fashion journalism. A Fellow at Nottingham & Trent University, he maintains a busy schedule of lecturing at over 12 colleges and universities throughout Great Britain and Ireland. Raymond is currently working on his second book, The Hidden Life of the Consumer which takes an ethnographic look at how and why people shop and how brands and retailer can plug into process in a way that benefits consumers, as well as the brands and organisations targeting them. Martin Raymond edits Viewpoint magazine and is also author of The Tomorrow People: future trends and how to read them (pub. FT books). He is a regular contributor on trends and business to the BBC, and co-founder of The Future Laboratory. The Future Laboratory was established in November 2001 and is recognised for its innovative approach to forecasting, using ethnographic research tools and a creative, qualitative outlook to help programmers, brands, retailers, designers and marketing departments gain better insights into market directions and the future products or brands consumers may need. It also offers lifestyle analysis, brand development and consumer network building. We aim to provide inspirational, thought-provoking presentations which will ignite, invigorate and provoke debate; these are supported by documentation and additional material which are designed to have more general usage. Viewpoint An award-winning, internationally renowned bi-annual trends, ideas, brands, and consumer forecasting journal, Viewpoint magazine is one of a number of publications, reports and Trend Briefing seminars edited or produced by the Future Laboratory team and its 2,500-strong network of global creatives, academics, designers, architects, marketers, and fashion, lifestyle, and interiors analysts. |
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